Sheffield Hallam University, Sheffield, UK

Branding in a Time of Radical Transformation

'When we think of revolutions, we think of the French Revolution and the Russian Revolution. But the fact is that, these days, every year is revolutionary. Today, even a thirty year old can honestly tell disbelieving teenagers, ‘When I was young, the world was completely different’

- (Yuval Noah Harari, 2011)